Know Your Visitors. Justify Your Rents.
Future-Proof Your Shopping Centers
We help shopping center teams negotiate stronger leases, improve tenant placement, and optimize visitor flow with complete visibility of customer journeys —powered by AI and Computer Vision.
Works With Existing Surveillance Cameras
GDPR & AI Act Compliant
Secure & Encrypted Data Processing
Trusted, co-developed, and fully scaled in 16 shopping centers
Know Your Visitors. Justify Your Rents.
Future-Proof Your Shopping Centers
We help shopping center teams negotiate stronger leases, improve tenant placement, and optimize visitor flow with complete visibility of customer journeys —powered by AI and Computer Vision.
Secure & Encrypted Data Processing
Works With Existing Surveillance Cameras
GDPR & AI Act Compliant
Trusted, co-developed, and fully scaled in 15 shopping centers
Know Your Visitors. Justify Your Rents.
Future-Proof Your Shopping Centers
We help shopping center teams negotiate stronger leases, improve tenant placement, and optimize visitor flow with complete visibility of customer journeys.
For Center management & leasing
Walk into every leasing negotiation with data your tenants can’t argue against.
Use hard data on foot traffic, dwell times, and visitor demographics to justify rents, minimize rebates and vacancies, for maximum center performance.
Get Proof of
We measure how many people pass by a store vs. how many go inside – giving you hard evidence of a unit’s actual footfall capture rate, so you can justify performance-based rent and eliminate guesswork in your lease discussions.
We measure store engagement and match it against others in the same category, area, and across your portfolio – so you can negotiate with objective context.
By mapping full visitor journeys, we measure store-to-store synergies and identify when a tenant fails to drive traffic beyond their own space – helping you prove total tenant contribution across the center and support your leasing and rebate decisions.
For Center management & leasing
Walk into every leasing negotiation with data your tenants can’t argue against.
Get Proof of
We measure how many people pass by a store vs. how many go inside – giving you hard evidence of a unit’s actual footfall capture rate, so you can justify performance-based rent and eliminate guesswork in your lease discussions.
We measure store engagement and match it against others in the same category, area, and across your portfolio – so you can negotiate with objective context.
By mapping full visitor journeys, we measure store-to-store synergies and identify when a tenant fails to drive traffic beyond their own space – helping you prove total tenant contribution across the center and support your leasing and rebate decisions.
Get Proof of
We measure and map visitor journey across the entire center – helping you understand what draws each audience in and how they engage.
Document local exposure and demographics for every ad-spot in your shopping centers – to monetize your space effectively.
We assign each visitor an estimated age and gender, so you can group them into meaningful segments that align with your marketing strategy.
We measure entrance times and total time spent for each visitor segment – giving you clear patterns of engagement across time and location.
For marketing
Get proof of who visits, when, for how long - and what they do
Go beyond guesswork – segment, measure, and act on who your visitors are, what they do, and where they engage.
For marketing
Get proof of who visits, when, for how long - and what they do
Go beyond guesswork – segment, measure, and act on who your visitors are, what they do, and where they engage.
Get Proof of
We measure and map visitor journey across the entire center – helping you understand what draws each audience in and how they engage.
We assign each visitor an estimated age and gender, so you can group them into meaningful segments that align with your marketing strategy.
We measure entrance times and total time spent for each visitor segment – giving you clear patterns of engagement across time and location.
For Marketing
Get proof of who visits, when, for how long - and what they do
Get Proof of
We measure and map visitor journey across the entire center – helping you understand what draws each audience in and how they engage.
We assign each visitor an estimated age and gender, so you can group them into meaningful segments that align with your marketing strategy.
We measure entrance times and total time spent for each visitor segment – giving you clear patterns of engagement across time and location.
For Center management & leasing
Lease out your vacant units with confidence
Turn every leasing presentation and pitch into a compelling, data-backed story that shows who the space is for, highlights its potential, and helps you match the right tenant to the right location – giving you the confidence and evidence you need to close high-value leases at fair prices.
Get Proof of
We combine visitor data with historical performance and benchmarks across neighboring units, categories, and similar concepts in your portfolio – helping you set credible revenue expectations, justify pricing with confidence and minimize risks in business cases.
We measure the number of visitors passing by each unit and analyze their demographics – helping you understand both the volume and profile of potential customers for that unit.
We measure how visitors move between stores and categories, revealing which types of neighbors and adjacencies contribute to higher performance.
For Center management & leasing
Lease out your vacant units with confidence
Turn every leasing presentation and pitch into a compelling, data-backed story that shows who the space is for, highlights its potential, and helps you match the right tenant to the right location – giving you the confidence and evidence you need to close high-value leases at fair prices.
Get Proof of
We combine visitor data with historical performance and benchmarks across neighboring units, categories, and similar concepts in your portfolio – helping you set credible revenue expectations, justify pricing with confidence and minimize risks in business cases.
We measure the number of visitors passing by each unit and analyze their demographics – helping you understand both the volume and profile of potential customers for that unit.
We measure how visitors move between stores and categories, revealing which types of neighbors and adjacencies contribute to higher performance.
For Center management & leasing
Lease out your vacant units with confidence
Get Proof of
We combine visitor data with historical performance and benchmarks across neighboring units, categories, and similar concepts in your portfolio – helping you set credible revenue expectations, justify pricing with confidence and minimize risks in business cases.
We measure the number of visitors passing by each unit and analyze their demographics – helping you understand both the volume and profile of potential customers for that unit.
We measure how visitors move between stores and categories, revealing which types of neighbors and adjacencies contribute to higher performance.
Get Answers to Questions That Drive Center Performance
We provide data-backed answers to long-held assumptions about visitor behavior, layout effectiveness, and tenant performance — helping you validate your intuition and make strategy decisions with confidence, backed by evidence of how people actually use your center.
Is your center strategy and tenant mix aligned with actual visitor behavior?
We measure and compare tenant mix, visitor flows, dwell times, and demographic segments to assess whether strategic goals match real-world usage.
Do your anchor tenants actually drive traffic to others - or just themselves?
We analyze cross-visitation from anchor stores to surrounding tenants to quantify spillover and validate assumptions.
How much time do visitors really spend in your shopping center and stores?
We calculate total visit duration from entry to exit and break it down per zone, floor, and store using continuous matching algorithms.
Get Answers to Questions That Drive Center Performance
We provide data-backed answers to long-held assumptions about visitor behavior, layout effectiveness, and tenant performance — helping you validate your intuition and make strategy decisions with confidence, backed by evidence of how people actually use your center.
Is your center strategy and tenant mix aligned with actual visitor behavior?
We measure and compare tenant mix, visitor flows, dwell times, and demographic segments to assess whether strategic goals match real-world usage.
Do your anchor tenants actually drive traffic to others - or just themselves?
We analyze cross-visitation from anchor stores to surrounding tenants to quantify spillover and validate assumptions.
Get Answers to Questions That Drive Center Performance
Is your center strategy and tenant mix aligned with actual visitor behavior?
We measure and compare tenant mix, visitor flows, dwell times, and demographic segments to assess whether strategic goals match real-world usage.
Do your anchor tenants actually drive traffic to others - or just themselves?
We analyze cross-visitation from anchor stores to surrounding tenants to quantify spillover and validate assumptions.
Which store combinations drive the most cross-visits?
–We track full visitor journeys and link store-to-store transitions to uncover the strongest shopper pathways.
How many stores does a visitor typically enter during a visit?
–By analyzing store count per visit, we quantify how many stores a visitor typically enters – helping you evaluate engagement levels across the center.
Which stores act as stand-alone destinations?
-We identify single-store visits, and isolate which units consistently attract dedicated traffic without cross-shopping.
How many visitors are just passing through without visiting any stores?
-We detect visitor paths with no store entries to flag passive footfall and help tailor strategies to drive engagement.
Which store combinations drive the most cross-visits?
We track full visitor journeys and link store-to-store transitions to uncover the strongest shopper pathways.
How many stores does a visitor typically enter during a visit?
By analyzing store count per visit, we quantify how many stores a visitor typically enters – helping you evaluate engagement levels across the center.
Which stores act as stand-alone destinations?
We identify single-store visits, and isolate which units consistently attract dedicated traffic without cross-shopping.
How many visitors are just passing through without visiting any stores?
We detect visitor paths with no store entries to flag passive footfall and help tailor strategies to drive engagement.
Tested, validated and scaled
Our platform already powers insights for
Tested, validated and scaled
Our platform already powers insights for
what you get
Performance and Visitor Insights, Delivered in Your Browser
We handle everything end to end — giving you seamless access to data, interactive map visualizations, actionable insights, and role-specific tools through a browser-based web application, with API access available for integration.
Mock-data
Access Insights in your browser
Use our intuitive, browser-based platform to easily explore center and tenant performance, visitor journeys, leasing metrics, and marketing KPIs — all presented in a way that’s simple to navigate and act on.
Use the Data in Your Own BI Tools
Secure, documented API gives your BI team full access to the data — ready to connect with BI tools, reporting dashboards, or internal workflows.
what you get
Performance and Visitor Insights, Delivered in Your Browser
Access Insights in your browser
Use our intuitive, browser-based platform to easily explore center and tenant performance, visitor journeys, leasing metrics, and marketing KPIs — all presented in a way that’s simple to navigate and act on.
Use Data in Your Own BI Tools
Secure, documented API gives your BI team full access to the data — ready to connect with BI tools, reporting dashboards, or internal workflows.
Track and compare performance metrics for:
Identify the top 10 store combinations visited together to uncover key shopper pathways.
See which anchor tenants drive traffic to other stores and how much.
Measure popularity across store categories to spot visitor trends
Track how many visitors pass through without entering stores.
View total visitor volume with full demographic breakdown and dwell time.
Understand visitor distribution per floor, capture rates, dwell time, and demographic differences between levels.
Define custom areas (e.g., food court, luxury wing) and measure visitor counts, capture rates, dwell time, and audience profiles.
Track pass-by traffic, Capture rates, in-store dwell time, visitor demographics, and cross-visitation patterns with other stores.
Measure the same KPIs as permanent stores to prove impact and capture rates. Get data to evaluate an help convert pop-up brands to permanent tenants.
Measure event attendance, exposure and demographics in local areas, to evaluate true engagement.
Monitor usage patterns of amenities like restrooms, play areas, or customer service desks, and understand their effect on visitor flow.
Proof of visitor engagement across every area of your shopping center
Track and compare performance metrics for:
Identify the top 10 store combinations visited together to uncover key shopper pathways.
See which anchor tenants drive traffic to other stores and how much.
Measure popularity across store categories to spot visitor trends
Track how many visitors pass through without entering stores.
View total visitor volume with full demographic breakdown and dwell time.
Understand visitor distribution per floor, capture rates, dwell time, and demographic differences between levels.
Define custom areas (e.g., food court, luxury wing) and measure visitor counts, capture rates, dwell time, and audience profiles.
Track pass-by traffic, Capture rates, in-store dwell time, visitor demographics, and cross-visitation patterns with other stores.
Measure the same KPIs as permanent stores to prove impact and capture rates. Get data to evaluate an help convert pop-up brands to permanent tenants.
Measure event attendance, exposure and demographics in local areas, to evaluate true engagement.
Monitor usage patterns of amenities like restrooms, play areas, or customer service desks, and understand their effect on visitor flow.
Proof of visitor engagement across every area of your shopping center
Track and compare performance metrics for:
Identify the top 10 store combinations visited together to uncover key shopper pathways.
See which anchor tenants drive traffic to other stores and how much.
Measure popularity across store categories to spot visitor trends
Track how many visitors pass through without entering stores.
View total visitor volume with full demographic breakdown and dwell time.
Understand visitor distribution per floor, capture rates, dwell time, and demographic differences between levels.
Define custom areas (e.g., food court, luxury wing) and measure visitor counts, capture rates, dwell time, and audience profiles.
Track pass-by traffic, Capture rates, in-store dwell time, visitor demographics, and cross-visitation patterns with other stores.
Measure the same KPIs as permanent stores to prove impact and capture rates. Get data to evaluate an help convert pop-up brands to permanent tenants.
Measure event attendance, exposure and demographics in local areas, to evaluate true engagement.
Monitor usage patterns of amenities like restrooms, play areas, or customer service desks, and understand their effect on visitor flow.
How it works
How We Transform Surveillance Cameras into Strategic Insight
From raw video to action— here’s how we turn everyday surveillance footage into decisions you can act on.
How it works
Transform Surveillance Cameras into Strategic Insight
From raw video to action— here’s how we turn everyday surveillance footage into decisions you can act on.
How it works
Transform Surveillance Cameras into Strategic Insight
From raw video to action— here’s how we turn everyday surveillance footage into decisions you can act on.
How it is different
Why the combination of surveillance cameras and computer vision is the smarter way to collect visitor data
Works With Your Existing Cameras
In many cases, we can leverage your current surveillance infrastructure.
Significantly Lower Hardware Costs
Simple IP-cameras are significantly cheaper than traditional people-counting hardware.
Enhance Security Setup
Any new cameras installed can also be connected to your existing security
Fewer Devices, Greater Coverage
Fewer units needed thanks to broader camera field-of-view.
Flexible Placement
No need for top-down placement; cameras can be wall-mounted, angled, or integrated discreetly.
Future-proof
Software updates and improvements are rolled out automatically without the need for replacing hardware.
How it is different
Why the combination of surveillance cameras and computer vision is the smarter way to collect visitor data
Works With Your Existing Cameras
In many cases, we can leverage your current surveillance infrastructure.
Significantly Lower Hardware Costs
Simple IP-cameras are significantly cheaper than traditional people-counting hardware.
Enhance Security Setup
Any new cameras installed can also be connected to your existing security
Future-proof
Software updates and improvements are rolled out automatically without the need for replacing hardware.
Fewer Devices, Greater Coverage
Fewer units needed thanks to broader camera field-of-view.
Flexible Placement
No need for top-down placement; cameras can be wall-mounted, angled, or integrated discreetly.
How it is different
Why the combination of surveillance cameras and computer vision is the smarter way to collect visitor data
Works With Your Existing Cameras
In many cases, we can leverage your current surveillance infrastructure.
Significantly Lower Hardware Costs
Simple IP-cameras are significantly cheaper than traditional people-counting hardware.
Enhance Security Setup
Any new cameras installed can also be connected to your existing security
Future-proof
Software updates and improvements are rolled out automatically without the need for replacing hardware.
Fewer Devices, Greater Coverage
Fewer units needed thanks to broader camera field-of-view.
Flexible Placement
No need for top-down placement; cameras can be wall-mounted, angled, or integrated discreetly.
a team who cares
Our nerdy innovative team
We’re a technical team with backgrounds in IT, data science, engineering, and innovation, from leading Danish universities – united by a shared mission: To make visitor behavior in the real world as clear and measurable as online.
Mikkel Eskildsen
Co-founder & CEO
Makes sure the business runs smoothly, and our products runs fast, secure, and reliably at scale.
Sigurd Schinkel
Co-Founder & COO
Focused on customer success, sales, and product alignment – so the right things get built, and our users win.
Martin A. Olsen
Co-founder & CTO
Leads our tech direction. Builds scalable systems and ensures our data infrastructure is future-proof.
Mathias Immerkjær
Co-Founder & Data scientist
Designs and develops data models and algorithms, translating raw video-derived data into structured, reliable metrics.
Razvan Ciubotaru
Machine Learning Specialist
Develops the computer vision models that help us understand how people move, dwell, and engage.
Henrietta Domokos
Front-end developer
Builds intuitive, responsive interfaces so users can explore insights without friction.
Pawel L. Nepelski
Front-end developer
Crafts responsive user experiences and makes our platform feel fast, clean, and reliable.
Victor G. Thorsøe
Onboarding & operations
Works on onboarding, setup configuration, and ongoing data validation.
Rasmus Stampe
Onboarding & operations
Works on onboarding, setup configuration, and ongoing data validation.
a team who cares
Our nerdy innovative team
We’re a technical team with backgrounds in IT, data science, engineering, innovation, and design, from leading Danish universities – united by a shared mission: To make visitor behavior in the real world as clear and measurable as online.
Mikkel Eskildsen
Co-founder & CEO
Makes sure the business runs smoothly, and our products runs fast, secure, and reliably at scale.
Sigurd Schinkel
Co-Founder & COO
Focused on customer success, sales, and product alignment – so the right things get built, and our users win.
Martin A. Olsen
Co-founder & CTO
Leads our tech direction. Builds scalable systems and ensures our data infrastructure is future-proof.
Mathias Immerkjær
Co-Founder & Data scientist
Designs and develops data models and algorithms, translating raw videodata into insights.
Razvan Ciubotaru
Machine Learning Specialist
Develops the computer vision models that help us understand how people move, dwell, and engage.
Henrietta Domokos
Front-end developer
Builds intuitive, responsive interfaces so users can explore insights without friction.
Pawel L. Nepelski
Front-end developer
Crafts responsive user experiences and makes our platform feel fast, clean, and reliable.
Victor G. Thorsøe
Onboarding & operations
Works on onboarding, setup configuration, and ongoing data validation.
Rasmus Stampe
Onboarding & operations
Works on onboarding, setup configuration, and ongoing data validation.
a team who cares
Our nerdy innovative team
Mikkel Eskildsen
Co-founder & CEO
Makes sure the business runs smoothly, and our products runs fast, secure, and reliably at scale.
Sigurd Schinkel
Co-Founder & COO
Focused on customer success, sales, and product alignment – so the right things get built, and our users win.
Martin A. Olsen
Co-founder & CTO
Leads our tech direction. Builds scalable systems and ensures our data infrastructure is future-proof.
Mathias Immerkjær
Co-Founder & Data scientist
Designs and develops data models and algorithms, translating raw videodata into insights.
Razvan Ciubotaru
Machine Learning Specialist
Develops the computer vision models that help us understand how people move, dwell, and engage.
Henrietta Domokos
Front-end developer
Builds intuitive, responsive interfaces so users can explore insights without friction.
Pawel L. Nepelski
Front-end developer
Crafts responsive user experiences and makes our platform feel fast, clean, and reliable.
Victor G. Thorsøe
Onboarding & operations
Works on onboarding, setup configuration, and ongoing data validation.
Rasmus Stampe
Onboarding & operations
Works on onboarding, setup configuration, and ongoing data validation.
Start with a pilot
Data-Driven Leasing Starts with Deeper Visitor Insights
We make it easy to try our platform – using only your existing surveillance cameras.
There’s no need to buy new hardware, install ceiling sensors, or integrate systems.
1. What You’ll Experience in the Pilot
Basic Tenant Performance Module
Prepare for Tenant Meetings and Rebate Discussions with Objective KPI's
For the Center Manager and Leasing Team – Use data to back your lease terms, justify rebate decisions, and gain stronger negotiation leverage.
- Store visitor count by hour and day
- Pass-by visitor count by hour and day
- Pass-by traffic vs. store entries (capture rate)
- Direction of visitor flow past storefronts
- In-store dwell time
- Store visitor demographics
- Demographic match between store and center visitors
Camera Coverage at selected store entrances required
Basic Marketing Insight Module
Get Proof of Center Visitor Demographics and Dwell Time
For Marketing Teams – Gain evidence of who visits your center, when they come, and how long they stay – to inform smarter targeting and stronger campaign performance.
- Customizable visitor segmentation (age and gender)
- Time of arrival and average dwell time per segment
- Overall visitor volume trends across your center
Camera Coverage at every center entrance required
- All data aviliable via your webbrowser
- Access to unlimited number of users
2 .What you need to provide for the Pilot
Access to existing IP surveillance cameras
Stable internet connection
Floor plan of your center
... and what you don't need
New hardware purchases
Long installation period
System integrations
3. Take Your First Step Toward Complete Visibility of Visitor Behavior
- +45 28 73 18 30
Hi, I’m Sigurd, Co-founder of Visotia.
If you’re curious about how this could work for your shopping center, I’d be happy to walk you through it personally.
You’ll see how the platform works, understand what’s possible, and get answers to your questions — no pressure, no strings attached.
Start with a pilot
Data-Driven Leasing Starts with Deeper Visitor Insights
We make it easy to try our platform – using only your existing surveillance cameras.
There’s no need to buy new hardware, install ceiling sensors, or integrate systems.
1. What You’ll Experience in the Pilot
Basic Tenant Performance Module
Prepare for Tenant Meetings and Rebate Discussions with Objective KPI's
For the Center Manager and Leasing Team – Use data to back your lease terms, justify rebate decisions, and gain stronger negotiation leverage.
- Store visitor count by hour and day
- Pass-by visitor count by hour and day
- Pass-by traffic vs. store entries (capture rate)
- Direction of visitor flow past storefronts
- In-store dwell time
- Store visitor demographics
- Demographic match between store and center visitors
Camera Coverage at selected store entrances required
And
Basic Marketing Insight Module
Get Proof of Center Visitor Demographics and Dwell Time
For Marketing Teams – Gain evidence of who visits your center, when they come, and how long they stay – to inform smarter targeting and stronger campaign performance.
- Customizable visitor segmentation (age and gender)
- Time of arrival and average dwell time per segment
- Overall visitor volume trends across your center
Camera Coverage at every center entrance required
- All data aviliable via your webbrowser
- Access to unlimited number of users
2 .What you need to provide for the Pilot
Access to existing IP surveillance cameras
Stable internet connection
Floor plan of your center
... and what you don't need
New hardware purchases
Long installation period
System integrations
3. Take Your First Step Toward Complete Visibility of Visitor Behavior
- +45 28 73 18 30
Hi, I’m Sigurd, Co-founder of Visotia.
If you’re curious about how this could work for your shopping center, I’d be happy to walk you through it personally.
You’ll see how the platform works, understand what’s possible, and get answers to your questions — no pressure, no strings attached.
Start with a pilot
Data-Driven Leasing Starts with Deeper Visitor Insights
We make it easy to try our platform. Using only your existing surveillance cameras.
There’s no need to buy new hardware, install ceiling sensors, or integrate systems.
1. What You’ll Experience in a Pilot
Prepare for Tenant Meetings and Rebate Discussions with Objective KPI's
For the Center Manager and Leasing Team – Use data to back your lease terms, justify rebate decisions, and gain stronger negotiation leverage.
- Store visitor count by hour and day
- Pass-by visitor count by hour and day
- Pass-by traffic vs. store entries (capture rate)
- Direction of visitor flow past storefronts
- In-store dwell time
- Store visitor demographics
- Demographic match between store and center visitors
Camera Coverage at selected store entrances required
And
Get Proof of Center Visitor Demographics and Dwell Time
For Marketing Teams – Gain evidence of who visits your center, when they come, and how long they stay – to inform smarter targeting and stronger campaign performance.
- Customizable visitor segmentation (age and gender)
- Time of arrival and average dwell time per segment
- Overall visitor volume trends across your center
Camera Coverage at every center entrance required
- All data aviliable via your webbrowser
- Access to unlimited number of users
2 .What you need to provide for the Pilot
Access to existing IP surveillance cameras
Stable internet connection
Floor plan of your center
.. and what you don't need
New hardware purchases
Long installation period
System integrations
3. Take Your First Step Toward Complete Visibility of Visitor Behavior
- +45 28 73 18 30
Hi, I’m Sigurd, Co-founder of Visotia.
If you’re curious about how this could work for your shopping center, I’d be happy to walk you through it personally.
You’ll see how the platform works, understand what’s possible, and get answers to your questions — no pressure, no strings attached.
FAQ
Most frequent questions and answers
Our platform works with most IP-based cameras. We assess your setup before any agreement is made and confirm compatibility upfront — so there’s no risk, no surprises, and no cost until we know it works for you.
We’ll assess your current setup and, if needed, provide clear guidance on whether extra cameras are required and where to place them. New IP cameras are significantly cheaper than traditional counting hardware, and can also support your existing security setup. That means more value, for lower cost.
Once you provide access to your existing cameras, we handle the rest. Typically deliver your first results within days. If new cameras are needed, the timeline will depend on the installation requirements
You keep all insights and reports. Based on the results and timing, we’ll help you explore the next steps in our product suite — moving from people counting to complete visibility of visitor behavior.
We’re fully GDPR and EU AI Act compliant. All data is processed securely and anonymously — without personal identification at any point.
To ensure full transparency and accountability, we are audited annually by an independent third-party auditor under the ISAE3000 GDPR assurance standard. This means you can trust that our processes are secure, compliant, and aligned with everything we commit to in our Data Processing Agreement.